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Most popular burger brands among Millennials and Generation Zs South Korea 2019

According to a survey in South Korea in 2019, Mom's Touch was the most popular burger or sandwich brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with 55 brand power index (BPI) points in 2019. Although Mom's Touch scored low in brand familiarity compared to Burger King or McDonald's, it scored high in brand loyalty and brand image. Subway, Burger King, and McDonald's had similar points in the forties and formed a second-ranking tier below Mom's Touch.

Most popular burger brands among Millennials and Generation Zs in South Korea as of July 2019

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Source

Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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