Popular burger brands among Millennials and Gen Z South Korea 2020
According to a survey in South Korea in 2020, Mom's Touch was the most popular burger or sandwich brand among Millennials and Gen Z in South Korea with 51.5 brand power index (BPI) points. Although Mom's Touch scored lower in brand familiarity and brand image compared to Subway, it scored high in brand loyalty. Subway, Burger King, and McDonald's had similar points in the forties and formed a second-ranking tier below Mom's Touch.