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Advertising spending in Poland 2019, by industry
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Advertising spending in Poland 2019, by industry
Advertising expenditure in Poland in the first quarter of 2019, by industry
The largest advertising budget in Poland was allocated to the pharmaceutical industry, which spent 41 percent of all analyzed industries in the first quarter of 2019. A slightly smaller share of amounts invested in advertising was recorded by the retail sector (29 percent).
Advertising expenditure in Poland in the first quarter of 2019, by industry
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| Industry | Share of advertising expenditure |
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Description
Source
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- Release date
- April 2019
- Region
- Poland
- Survey time period
- January to March 2019
- Supplementary notes
-
* The study covered advertising published in the press and broadcast on radio and television.
Expenses presented in the report are given according to the official net price lists of individual media.
Source
- Show sources information
- Show publisher information
- Release date
- April 2019
More information
- Region
- Poland
- Survey time period
- January to March 2019
- Supplementary notes
-
* The study covered advertising published in the press and broadcast on radio and television.
Expenses presented in the report are given according to the official net price lists of individual media.
Other statistics on the topic
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+Advertising & Marketing
Advertising expenditure in Poland 2007-2019, by medium
+Advertising & Marketing
Advertising spending in Europe 2007-2019, by region
+Advertising & Marketing
Television advertising inflation rate in Europe 2017-2018, by country
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- Overview
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Forecast for media advertising expenditure in Western Europe, Central and Eastern Europe from 2017 to 2023 (in million U.S. dollars)Forecast of advertising expenditure in Europe 2017-2023, by region
- Central and Eastern European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Central and Eastern Europe 2017
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Central and Eastern Europe 2017-2021, by type
- Net worth of the advertising sector in Poland from the first half of 2016 to the first half of 2019 (in million zloty)Advertising net worth in Poland 2016-2019
- Spending on advertising in Poland from 2007 to 2019 (in million zloty)Advertising expenditure in Poland 2007-2019
- Advertising revenue of different media between January-August 2018 and January-August 2019 (in billion zloty)Advertising revenue in Poland 2018-2019, by medium
- Distribution of advertising expenditure in Poland from 2012 to 2019, by mediumAdvertising expenditure in Poland 2012-2019, by medium
- Brands and products
- Share of advertised products in Poland as of May 2019, by typeTypes of advertised products in Poland 2019
- Ranking of leading advertising brands in traditional media between the first and third quarter of 2018 and 2019, by revenue (in million zloty)Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty)Retail brands with the highest advertising spending in Poland 2019
- Brands from the financial sector with the highest advertising expenditure in Poland in June 2019 (in million zloty)Financial brands with highest advertising expenditure in Poland 2019
- Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondentsMost recognizable sport sponsors in Poland in 2018
- Leading brands with the highest cross-media reach for video ads in Poland in September 2019, by share of internet users reachedVideo advertisement reach in Poland 2019, by brand
- Digital advertising
- Online advertisement expenditure in Poland from the first half of 2017 to the first half of 2019 (in billion zloty)Online advertisement expenditure in Poland 2017-2019
- Internet share in advertising expenditure in Poland from 2011 to 2021*Internet advertising expenditure share in Poland 2011-2021
- Online advertisement expenditure in Poland from the first half of 2018 to the first half of 2019, by industryOnline advertisement expenditure in Poland 2018-2019, by industry
- Online advertisement expenditure in Poland in the first half of 2019, by type of advertisementOnline advertisement expenditure in Poland 2019, by ad type
- Online advertisement viewability in Poland in the first quarter of 2019, by advertisement formatOnline ad viewability in Poland 2019, by ad format
- Video advertisement viewability rate on chosen online video platforms in Poland in 2019Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in selected European nations as of Q2 2019, by countryClick-through rates of marketing e-mails in Europe Q2 2019, by country
- Click-to-open rates of marketing e-mails in selected European nations Q2 2019, by countryClick-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Television advertising
- Television advertising inflation rate in selected European countries in 2017 and 2018Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland from 2018 to 2019, by age groupDaily reach of television in Poland 2018-2019, by age group
- Number of advertisements broadcast by television service providers in Poland from 2018 to 2019 (in minutes)Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland from 2017 to 2018 (in billion zloty)*Advertising revenues of TV stations in Poland 2017-2018
- Prices for advertisements placed during television programs on TVN in Poland in October 2019, by highest prices (in 1,000 zloty)TV programs with most expensive ad spots on TVN in Poland 2019
- Advertising and sponsorship expenditure and revenue compared to total annual revenue of Cyfrowy Polsat between 2017 and 2018 (in billion zloty)Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat's viewability and advertising market share from the first half of 2018 to the first half of 2019Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Brands with the highest television advertising expenditure in Poland in November 2019 (in million zloty)Television advertising expenditure in Poland in 2019, by brand
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