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Advertising spending in Poland 2019, by industry

Published by G. Wanat, Oct 20, 2020
The largest advertising budget in Poland was allocated to the pharmaceutical industry, which spent 41 percent of all analyzed industries in the first quarter of 2019. A slightly smaller share of amounts invested in advertising was recorded by the retail sector (29 percent).

Advertising expenditure in Poland in the first quarter of 2019, by industry

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Release date

April 2019

Region

Poland

Survey time period

January to March 2019

Supplementary notes

* The study covered advertising published in the press and broadcast on radio and television.
Expenses presented in the report are given according to the official net price lists of individual media.

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