The largest advertising budget in Poland was allocated to the pharmaceutical industry, which spent 41 percent of all analyzed industries in the first quarter of 2019. A slightly smaller share of amounts invested in advertising was recorded by the retail sector (29 percent).
Advertising expenditure in Poland in the first quarter of 2019, by industry
* The study covered advertising published in the press and broadcast on radio and television. Expenses presented in the report are given according to the official net price lists of individual media.
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Instytut Monitorowania Mediów. (April 4, 2019). Advertising expenditure in Poland in the first quarter of 2019, by industry [Graph]. In Statista. Retrieved January 23, 2020, from https://www.statista.com/statistics/1032311/poland-advertising-spending-by-industry/
Instytut Monitorowania Mediów. "Advertising expenditure in Poland in the first quarter of 2019, by industry." Chart. April 4, 2019. Statista. Accessed January 23, 2020. https://www.statista.com/statistics/1032311/poland-advertising-spending-by-industry/
Instytut Monitorowania Mediów. (2019). Advertising expenditure in Poland in the first quarter of 2019, by industry. Statista. Statista Inc.. Accessed: January 23, 2020. https://www.statista.com/statistics/1032311/poland-advertising-spending-by-industry/
Instytut Monitorowania Mediów. "Advertising Expenditure in Poland in The First Quarter of 2019, by Industry." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/1032311/poland-advertising-spending-by-industry/
Instytut Monitorowania Mediów, Advertising expenditure in Poland in the first quarter of 2019, by industry Statista, https://www.statista.com/statistics/1032311/poland-advertising-spending-by-industry/ (last visited January 23, 2020)
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