In 2018, digital ad spend accounted for 20.5 percent of total media ad spend in Vietnam. For 2022, the digital advertising spending share in Vietnam was projected to reach approximately 24.7 percent of total media ad spending. In that year, total media ad spend amounted to about 1.2 billion U.S. dollars.
Digital advertising expenditure share of total media advertising expenditure in Vietnam in 2018 with forecasts until 2022
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Adsota. (February 20, 2020). Digital advertising expenditure share of total media advertising expenditure in Vietnam in 2018 with forecasts until 2022 [Graph]. In Statista. Retrieved May 28, 2020, from https://www.statista.com/statistics/771572/digital-ad-spending-share-of-total-media-ad-spending-vietnam/
Adsota. "Digital advertising expenditure share of total media advertising expenditure in Vietnam in 2018 with forecasts until 2022." Chart. February 20, 2020. Statista. Accessed May 28, 2020. https://www.statista.com/statistics/771572/digital-ad-spending-share-of-total-media-ad-spending-vietnam/
Adsota. (2020). Digital advertising expenditure share of total media advertising expenditure in Vietnam in 2018 with forecasts until 2022. Statista. Statista Inc.. Accessed: May 28, 2020. https://www.statista.com/statistics/771572/digital-ad-spending-share-of-total-media-ad-spending-vietnam/
Adsota. "Digital Advertising Expenditure Share of Total Media Advertising Expenditure in Vietnam in 2018 with Forecasts until 2022." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/771572/digital-ad-spending-share-of-total-media-ad-spending-vietnam/
Adsota, Digital advertising expenditure share of total media advertising expenditure in Vietnam in 2018 with forecasts until 2022 Statista, https://www.statista.com/statistics/771572/digital-ad-spending-share-of-total-media-ad-spending-vietnam/ (last visited May 28, 2020)
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