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Digital advertising spending share of total media ad spending in Vietnam 2015-2020
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Digital advertising spending share of total media ad spending in Vietnam 2015-2020
Digital advertising expenditure share of total media ad spending in Vietnam from 2015 to 2020
by Ella Zoe Doan,
last edited
Jun 14, 2018
This statistic shows the digital advertising spending share of total media ad spending in Vietnam in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Vietnam is estimated to be approximately 23.6 percent of total media ad spending.
Digital advertising expenditure share of total media ad spending in Vietnam from 2015 to 2020
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Description
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by Ella Zoe Doan,
last edited
Jun 14, 2018
This statistic shows the digital advertising spending share of total media ad spending in Vietnam in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Vietnam is estimated to be approximately 23.6 percent of total media ad spending.
- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- Vietnam
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Source
- Show sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- Vietnam
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
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Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
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- Distribution of advertising spending in the United States in 2018 and 2022, by media
- Change in advertising spending in the United States in 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenue in the United States in 2019 and 2020 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds)
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
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- Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020
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