In March 2018, 13 percent of responding global businesses said they were spent between one and five percent of their marketing budget on event marketing, while 10 percent of respondents indicated spending more than half of their budgets on event marketing.
Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018
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Harvard Business Review. (August 30, 2018). Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018 [Graph]. In Statista. Retrieved September 30, 2020, from https://www.statista.com/statistics/1040429/share-marketing-budgets-spent-event-marketing-worldwide/
Harvard Business Review. "Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018." Chart. August 30, 2018. Statista. Accessed September 30, 2020. https://www.statista.com/statistics/1040429/share-marketing-budgets-spent-event-marketing-worldwide/
Harvard Business Review. (2018). Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018. Statista. Statista Inc.. Accessed: September 30, 2020. https://www.statista.com/statistics/1040429/share-marketing-budgets-spent-event-marketing-worldwide/
Harvard Business Review. "Share of Marketing Budgets Spent on Event Marketing According to Businesses Worldwide as of March 2018." Statista, Statista Inc., 30 Aug 2018, https://www.statista.com/statistics/1040429/share-marketing-budgets-spent-event-marketing-worldwide/
Harvard Business Review, Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018 Statista, https://www.statista.com/statistics/1040429/share-marketing-budgets-spent-event-marketing-worldwide/ (last visited September 30, 2020)
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