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Share of marketing budgets spent on event marketing worldwide 2018
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Share of marketing budgets spent on event marketing worldwide 2018
Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018
In March 2018, 13 percent of responding global businesses said they were spent between one and five percent of their marketing budget on event marketing, while 10 percent of respondents indicated spending more than half of their budgets on event marketing.
Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018
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Description
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- Release date
- August 2018
- Region
- Worldwide
- Survey time period
- March 2018
- Number of respondents
- 739 respondents
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- Worldwide
- Survey time period
- March 2018
- Number of respondents
- 739 respondents
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Planned change in spending on corporate events in the U.S. in 2019, by type of event
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- Global overview
- Revenue of leading trade fair organizers worldwide in 2018 (in million euros)Revenue of leading trade fair organizers worldwide 2018
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Share of marketing budgets spent on event marketing according to businesses worldwide as of March 2018Share of marketing budgets spent on event marketing worldwide 2018
- Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018Leading event types hosted or sponsored for marketing purposes worldwide 2018
- Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018Important marketing metrics according to brand and event marketers worldwide 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Strategic activity priorities of the exhibition industry worldwide as of January 2019, by regionStrategic activity priorities of the exhibition industry, by region 2019
- Strategic location priorities of the exhibition industry worldwide as of January 2019Strategic location priorities of the exhibition industry worldwide 2019
- U.S. overview
- Value of the B2B trade show market in the United States from 2012 to 2023 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2023
- Marketing services spending in the United States from 2017 to 2019, by category (in billion U.S. dollars)Marketing services spending in the U.S. 2017-2019, by category
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 2nd quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- Leading trade shows in the United States in 2018, by area (in square feet)Leading trade shows in the U.S. in 2018, by area
- Change in exhibitions industry metrics in the United States in 2nd quarter 2019Change in exhibitions industry metrics in the U.S. Q2 2019
- Exhibitors and visitors
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by typeNumber of trade shows U.S. companies attended 2015-2019, by type
- Number of visitors at largest conventions and exhibitions in the United States in 2018Number of visitors at conventions and exhibitions in the U.S. 2018
- Change in attendance at largest meetings and events in the United States from 2011 to 2019Change in attendance at meetings and events in the U.S. 2011-2019
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Impact of retail events and experiential marketing on consumer attitudes in the United States and Canada in 2018Influence of retail events and experiences on U.S./Canada consumers' views 2018
- Budget, ROI & strategies
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?Planned change to trade show budgets in the U.S. in 2019
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2019Change in convention and meeting budget in the U.S. 2011-2019
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2018Trade show sponsorship sales change perception in the U.S. 2014-2018
- How confident are you that your trade show program will achieve better results in 2019 than it did in 2018?Confidence in future trade show marketing results in the U.S. in 2019
- How do you feel about the effectiveness of trade shows as a marketing medium?Perceived effectiveness of trade show marketing in the U.S. 2019
- Outsourcing of meeting-related services in the United States in 2018Outsourcing of meeting-related services in the U.S. 2018
- Trade show and event marketing
- The Event Marketing Evolution
- Monitor sul mercato degli eventi in Italia 2017
- Content marketing
- E-mail marketing
- Mobile marketing in the U.S.
- B2B marketing
- SME marketing in the U.S.
- Marketing personalization
- Marketer Email Tracker 2019
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Marketer Email Tracking Study 2018
- US Public Libraries Marketing and Communications Landscape
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