During a survey carried out in 2022 among marketers from across the globe, 90 percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by 20 percentage points compared to the value reported in 2019.
Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022
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Overview
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Budgets
4
Goals
3
Tactics
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Metrics
4
Effectiveness
6
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Employment
3
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- Content marketing: monthly investment of advertising companies in Spain 2018
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- Marketing spending of the sports and recreation industry in Spain in 2017, by segment
- Marketing spending of the construction industry in Spain in 2017, by segment
- Marketing spending of the ICT industry in Spain in 2019, by segment
- Marketing spending of the textile and fashion industry in Spain in 2017, by segment
- Marketing spending of the business services industry in Spain in 2019, by segment
- Marketing spending of the transport & tourism industry in Spain in 2019, by segment
- Advertising and promotions spending share in Spain in 2021, by type
- Digital marketing spending share in Spain in 2021, by format
- Marketing spending in Spain 2010-2021
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Statistics
- Content marketing: monthly investment of advertising companies in Spain 2018
- Main social networks ranked by number of leads generated in Spain in 2018
- Best content types for content marketing in Spain in 2018
- Main goals in content marketing strategies in Spain in 2018
- Main reasons to use bloggers in content marketing strategies in Spain 2018
- Marketing spending of the sports and recreation industry in Spain in 2017, by segment
- Marketing spending of the construction industry in Spain in 2017, by segment
- Marketing spending of the ICT industry in Spain in 2019, by segment
- Marketing spending of the textile and fashion industry in Spain in 2017, by segment
- Marketing spending of the business services industry in Spain in 2019, by segment
- Marketing spending of the transport & tourism industry in Spain in 2019, by segment
- Advertising and promotions spending share in Spain in 2021, by type
- Digital marketing spending share in Spain in 2021, by format
- Marketing spending in Spain 2010-2021
- Marketing spending in Spain 2020, by industry
- Role of celebrities in marketing strategies in the United Kingdom (UK) 2016
- Most sought-after soft skills in content marketing in Australia 2020
- Most in-demand digital original series platforms in Vietnam Q3 2019
Semrush. (February 17, 2023). Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 [Graph]. In Statista. Retrieved June 07, 2023, from https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. "Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022." Chart. February 17, 2023. Statista. Accessed June 07, 2023. https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. (2023). Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022. Statista. Statista Inc.. Accessed: June 07, 2023. https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. "Share of Organizations with a Content Marketing Strategy in Place Worldwide from 2019 to 2022." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush, Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 Statista, https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/ (last visited June 07, 2023)
Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 [Graph], Semrush, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/