Companies with a content marketing strategy worldwide 2019-2022

Published by Valentina Dencheva, May 30, 2023
During a survey carried out in 2022 among marketers from across the globe, 90 percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by 20 percentage points compared to the value reported in 2019.

Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2019 to 2022

Number of respondents

1,500 respondents

Supplementary notes


The source does not provide more information about the methodology of the survey.

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Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

18

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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