Advertising and marketing spending worldwide 2021-2024

Published by
J. G. Navarro,
Mar 28, 2024
It was forecast that, in 2024, advertising and marketing spending worldwide will grow by 7.7 percent to almost 1.76 trillion U.S. dollars, up from 1.63 trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) reached 1.7 trillion dollars in 2022, setting it as the world's 12th largest economy that year.

Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

2021 to 2023

Supplementary notes

* Statista calculated the figures based on the source's data.

** Forecast.

2021 data retrieved from an earlier release.
Numbers have been rounded,

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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