Top trends marketers planned to leverage for the first time next year worldwide 2023

Published by
J. G. Navarro,
Feb 9, 2024
During a September 2023 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing professionals in 14 markets worldwide, 16 percent reported planning to leverage experiential marketing (i.e., to engage audiences with real-life pop-ups and events) for the first time in 2024. The same share of respondents mentioned influencer marketing.

Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023

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Release date

January 2024

Region

Worldwide

Survey time period

September 2023

Number of respondents

> 1,400

Special properties

among B2B and B2C marketers in in Australia, Canada, Denmark, Finland, France, Germany, Japan, Luxembourg, Netherlands, Norway, Singapore, Sweden, the United Kingdom, and the United States

Supplementary notes

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