Information sources for male respondents on K-beauty trends Singapore 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 45 percent of male respondents in Singapore who used Korean beauty products, said that they get information on such products from online advertisements. E-commerce websites as well as recommendations from family and friends were also an effective sources of information for 43 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
