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Korean beauty popularity in China 2018-2021

Published by
Nina Jobst,
Dec 2, 2022
According to a survey conducted in 2021 among Chinese consumers who experienced South Korean cultural content, 39 percent of respondents stated that Korean beauty was popular in their country. This was a considerable decrease compared to the previous year. K-beauty was among the cultural contents that suffered the highest loss in popularity.

Popularity of South Korean beauty products in China from 2018 to 2021

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Sources

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Release date

February 2022

Region

China, South Korea

Survey time period

2018 to 2021

Number of respondents

600 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Popularity of South Korean beauty products worldwideSouth Korean FMCG marketCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea
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