According to a survey conducted in 2023 among consumers who experienced South Korean cultural content in Thailand, 63 percent of respondents stated that Korean beauty was popular in their country. This was a further increase compared to the previous year in which the popularity of K-beauty stood at close to 53 percent.
Popularity of South Korean beauty products in Thailand from 2018 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in Thailand from 2018 to 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Thailand from 2018 to 2023." Chart. April 2, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in Thailand from 2018 to 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Thailand from 2018 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Thailand from 2018 to 2023 Statista, https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/ (last visited October 13, 2024)
Popularity of South Korean beauty products in Thailand from 2018 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1349766/south-korea-korean-beauty-popularity-in-thailand/