In 2022, around 25 percent of respondents in a global survey stated that the high price compared to the quality was the main negative influence on consumers' impression of Korean beauty products. Exaggerated advertisment followed at around 22 percent of responses.
Main negative influence on consumers' impression of Korean beauty products worldwide in 2022
Characteristic
Share of respondents
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people who experienced South Korean beauty content
Method of interview
Online panel
Supplementary notes
Surveyed countries include China, Japan, Vietnam, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Australia, United States, Canada, Brazil, Argentina, Mexico, France, England, Italy, Spain, Germany, Russia, Turkey, United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Main negative influence on consumers' impression of Korean beauty products worldwide in 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. "Main negative influence on consumers' impression of Korean beauty products worldwide in 2022." Chart. March 10, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. (2023). Main negative influence on consumers' impression of Korean beauty products worldwide in 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. "Main Negative Influence on Consumers' Impression of Korean Beauty Products Worldwide in 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange, Main negative influence on consumers' impression of Korean beauty products worldwide in 2022 Statista, https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/ (last visited September 01, 2024)
Main negative influence on consumers' impression of Korean beauty products worldwide in 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/