South Korea: factors for Korean beauty negative impression worldwide 2022

In 2022, around 25 percent of respondents in a global survey stated that the high price compared to the quality was the main negative influence on consumers' impression of Korean beauty products. Exaggerated advertisment followed at around 22 percent of responses.

Main negative influence on consumers' impression of Korean beauty products worldwide in 2022

Characteristic	Share of respondents
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Release date

March 2023

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Region

Worldwide, South Korea

Survey time period

November 11, 2020 to December 7, 2022

Number of respondents

800 per country

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Surveyed countries include China, Japan, Vietnam, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Australia, United States, Canada, Brazil, Argentina, Mexico, France, England, Italy, Spain, Germany, Russia, Turkey, United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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