Main factors for negative opinion K-beauty products worldwide 2020

Published by
Nina Jobst,
Mar 5, 2021
This statistic presents the result of a survey about the main negative influence on consumers' impression on Korean beauty products worldwide in 2020. That year, around 15.5 percent of respondents stated that the high price compared to the quality is the main negative influence on the consumers' impression on Korean beauty products.

Main negative influence on consumers' impression on Korean beauty products worldwide in 2020

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Release date

January 2021

Region

Worldwide, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

3,682 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty contents

Method of interview

Online panel

Supplementary notes

Surveyed countries include China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, United Arab Emirates, Vietnam and South Africa.

Original question: "What do you think influences the impression on Korean beauty products in a negative way?"

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