South Korea: factors for Korean beauty negative impression Europe 2022

In 2022, around 24 percent of respondents in a survey conducted in selected countries in Europe stated that the high price compared to the quality was the main negative influence on consumer impressions of Korean beauty products. Exaggerated advertisements followed at around 18.5 percent of responses.

Main negative influence on consumer impressions of Korean beauty products in Europe in 2022

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Europe, South Korea

Survey time period

November 11 to December 7, 2022

Number of respondents

2,450 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Surveyed countries in Europe include France, England, Italy, Spain, Germany, Russia, and Turkey.

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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