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Korean beauty popularity in Japan 2018-2021

Published by
Nina Jobst,
Dec 2, 2022
According to a survey conducted in 2021 among Japanese consumers who experienced South Korean cultural content, only 12 percent of respondents stated that Korean beauty was popular in their country. The popularity of K-beauty in Japan has plummeted by more than 64 percent compared to the previous years.

Popularity of South Korean beauty products in Japan from 2018 to 2021

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Release date

February 2022

Region

Japan, South Korea

Survey time period

2018 to 2021

Number of respondents

500 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Overview

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Americas

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Europe

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Asia

8

Export

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Popularity of South Korean beauty products worldwideSouth Korean FMCG marketCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea
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