According to a survey conducted in 2022 among Japanese consumers who experienced South Korean cultural content, around 43 percent of respondents stated that Korean beauty was popular in their country. The popularity of K-beauty in Japan has increased drastically compared to the previous year's 12 percent.
Popularity of South Korean beauty products in Japan from 2018 to 2022
Characteristic
Share of respondents
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Popularity of South Korean beauty products in Japan from 2018 to 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Japan from 2018 to 2022." Chart. March 10, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/
Korean Foundation for International Cultural Exchange. (2023). Popularity of South Korean beauty products in Japan from 2018 to 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Japan from 2018 to 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Japan from 2018 to 2022 Statista, https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/ (last visited September 01, 2024)
Popularity of South Korean beauty products in Japan from 2018 to 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1349752/south-korea-korean-beauty-popularity-in-japan/