Korean beauty popularity in the France 2018-2022

Published by
Nina Jobst,
Nov 21, 2023
According to a survey conducted in 2022 among consumers in France who experienced South Korean cultural content, about 27 percent of respondents stated that Korean beauty was popular in their country, staying at a similar level as the previous year. Over the period of consideration, K-Beauty's popularity in the country fluctuated only slightly.

Popularity of South Korean beauty products in the France from 2018 to 2022

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Release date

March 2023

Region

France, South Korea

Survey time period

2018 to 2022

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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