According to a survey conducted in 2023 among consumers in the United Kingdom who experienced South Korean cultural content, about 34.4 percent of respondents stated that Korean beauty was popular in their country, staying at a similar level as the previous year. Between 2020 and 2021, the popularity of K-beauty suddenly increased.
Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023." Chart. April 2, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in The United Kingdom from 2018 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023 Statista, https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/ (last visited October 13, 2024)
Popularity of South Korean beauty products in the United Kingdom from 2018 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1423613/south-korea-korean-beauty-popularity-in-the-uk/