Reliance on cookies in advertising in the U.S. 2021
During a 2021 survey carried out among senior marketers from the United States, 51 percent of respondents stated that third-party cookies were very important for their current marketing strategy as they made up a majority of the data their company used. On the other hand, 10 percent stated they never used third-party cookie data and this the cookie were not important for them at all.
