- Media & Advertising›
- Advertising & Marketing ›
Leading marketing challenges worldwide 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading marketing challenges worldwide 2018
Leading marketing challenges according to marketing professionals worldwide as of March 2018
by A. Guttmann,
last edited
Oct 24, 2018
The statistic provides information on the leading marketing challenges as of March 2018. Among the respondents, 22 percent stated that hiring top talent was one of the biggest challenges for marketers to tackle.
Leading marketing challenges according to marketing professionals worldwide as of March 2018
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Oct 24, 2018
The statistic provides information on the leading marketing challenges as of March 2018. Among the respondents, 22 percent stated that hiring top talent was one of the biggest challenges for marketers to tackle.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Worldwide
- Survey time period
- February to March 2018
- Number of respondents
- > 6,200
- Special properties
- among marketing professionals
- Method of interview
- Online survey
- Supplementary notes
- Question: What are your company’s top marketing challenges?
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Worldwide
- Survey time period
- February to March 2018
- Number of respondents
- > 6,200
- Special properties
- among marketing professionals
- Method of interview
- Online survey
- Supplementary notes
- Question: What are your company’s top marketing challenges?
Other statistics on the topic
+Advertising & Marketing
Social media platforms used by marketers worldwide 2019, by target group
Advertising & Marketing
Leading B2B media and business information companies 2016, by revenue
+Advertising & Marketing
B2B media, business and company information market size 2014-2020, by segment
Advertising & Marketing
Leading B2B marketing technology companies 2016, by revenue
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Importance vs. usage of marketing channels according to European marketers in 2016
- Confidence vs. performance in marketing according to European marketers in 2015
- Latin America: leading marketing challenges 2018
- Latin America: leading marketing priorities 2018
- Marketing channels usage among small businesses in the U.S. 2018
- Performance by marketing area according to European marketers in 2015
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Marketing tactics by future importance according to European marketers in 2016
- Recent changes in marketers' approaches to marketing in Europe 2015
- Marketing spending in Spain 2010-2017
- Survey on usage of marketing channels in Sweden 2017
- Distribution of the marketing spending in Spain in 2017, by segment
- Future determinants of marketing effectiveness according to European marketers 2016
- Attitudes on marketers according to European marketers 2016
- B2C marketing: consumers' preferred channels to receive information in the UK 2013
- Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015
Studies
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- SME marketing in the U.S.
- Mobile marketing in the U.S.
- Content marketing
- E-mail marketing
- Influencer marketing
- Twitter marketing
- Digital marketing in Italy
- Instagram marketing and advertising
- AI use in marketing
- Social media marketing
- Video advertising and marketing
- Facebook marketing
Statistics on "B2B marketing "
- Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- B2B digital ad spend in the U.S. 2013-2018, by device
- U.S. B2B direct to customer marketing spending 2012-2017, by channel
- B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies 2016, by revenue
- B2B marketing priorities in the U.S. 2017
- Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of digital in B2B marketing spending in the U.S. 2016
- Social media platforms used by marketers worldwide 2019, by target group
- B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology features used by U.S. B2B marketers 2017
- Features seen as most important when choosing a marketing automation vendor U.S. 2018
- U.S. most effective B2B lead generation tactics 2017
- B2B marketing: leading customer marketing metrics in the U.S. 2016
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Effectiveness of selected channels in B2B demand generation worldwide 2017
- Effectiveness of selected tactics in B2B demand generation in 2017
- Technologies used to measure digital advertising effectiveness worldwide in 2017
- Use of content marketing among B2B marketers in North America 2018
- Change of B2B content marketing budgets in North America 2019
- Organizational goals achieved with use of B2B content marketing in North America 2018
- Departments in charge of B2B content marketing in North America 2017
- Paid methods used for content distribution by B2B marketers in North America 2018
- U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Importance vs. usage of marketing channels according to European marketers in 2016
- Confidence vs. performance in marketing according to European marketers in 2015
- Latin America: leading marketing challenges 2018
- Latin America: leading marketing priorities 2018
- Marketing channels usage among small businesses in the U.S. 2018
- Performance by marketing area according to European marketers in 2015
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Marketing tactics by future importance according to European marketers in 2016
- Recent changes in marketers' approaches to marketing in Europe 2015
- Marketing spending in Spain 2010-2017
- Survey on usage of marketing channels in Sweden 2017
- Distribution of the marketing spending in Spain in 2017, by segment
- Future determinants of marketing effectiveness according to European marketers 2016
- Attitudes on marketers according to European marketers 2016
- B2C marketing: consumers' preferred channels to receive information in the UK 2013
- Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.