Online purchasing frequency change by product Russia 2021

In a survey from April 2021, 29 percent more Russians noticed an increase in their online shopping activity for food products than a decrease. The difference between those recording a higher and lower frequency of purchasing home care products was measured at 17 percent.

Change in the online purchasing frequency in Russia in 2021, by product

Characteristic	YoY freqeuncy change
Food	29%
Home care products	17%
Baby and children's products	15%
Ready-to-eat food	11%
Cosmetics	11%
Footwear	6%
Perfumery	3%
Apparel	3%
Household goods	2%
Consumer electronics and home appliances	1%
Goods for construction, repair, crafting	0%

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Release date

2021

More information

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Changes in purchasing frequency were calculated based on balance as "the share of those who indicated higher use minus the share of those who indicated a less frequent use."

The source specified that the population sample represented eight federal districts of the country, over 200 localities.

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