Purchasing frequency change in Russia in 2019, by product

Between 2018 and 2019, a significantly greater number of Russians started buying baby and children's products online, with the purchasing frequency of this category increasing by 16 points over this period. Food orders via the internet also brought a change in society's shopping behavior, growing by 14 points. At the same time, attendance at restaurants and bars sharply declined, marking the highest negative change by 25 points.

How has your purchasing frequency changed in the past year?*

Purchasing frequency change*
Shopping for food in stores16
Buying baby and children's products online16
Online food shopping14
Buying baby and children's products in stores12
Buying home care products online4
Buying home care products in stores3
Buying consumer electronics and home appliances online1
Buying ready-to-eat food online-4
Buying clothing and footwear online-5
Buying cosmetics and perfumes online-7
Buying ready-to-eat food in stores-12
Buying cosmetics and perfumes in stores-14
Buying alcoholic beverages in stores-16
Buying consumer electronics and home appliances in stores-17
Going to fast food stores (cafes, canteens)-17
Buying clothing and footwear in stores-22
Going to restaurants/bars-25
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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users**

Method of interview

Online survey

Supplementary notes

* Changes in purchasing frequency were calculated based on balance as "the proportion of those who indicated higher use minus the proportion of those who indicated a less frequent use."

** The source specified that the population sample represented eight federal districts of the country, 46 regions, and at least 250 population centers.

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