Preferred shopping method in the United Kingdom (UK) 2013, by retail type

What is your preferred method of shopping, assuming all products are available in store and online/mobile?

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Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499*

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
** Speciality purchases include categories fashion, homeware and entertainment products.
*** Consumables include groceries and health and beauty products.
During the survey, this question was posed as follows: "For the following category(s) of product, what is your preferred method of shopping assuming all products are available in store and online/mobile?"

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