Firms' expectations towards digital marketing partners in Italy 2019

As of 2019, more and more Italian businesses started performing in-house digital marketing activities or decided to be supported by one or more external partners. According to the survey results, 72 percent of the companies under study declared that a consultancy and strategic approach was the most important aspect they considered. By contrast, only eight percent of the respondents had expectations towards innovative solutions for keeping up with new market developments.

Firms' expectations towards digital marketing partners in Italy as of 2019

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Release date

October 2019



Survey time period


Number of respondents


Supplementary notes

*The survey was conducted among 200 business professionals operating for medium and large investing enterprises in the following sectors: entertainment, food, fashion, automotive, tourism and finance/banking.

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Statistics on "Digital marketing in Italy"

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