This statistic shows the share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by key reason. 29 percent of the companies stated that the influencer was not effective, while in 15 percent of cases he or she did not share the same values of the brand.
Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason
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Share of respondents
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Istituto europeo di design. (November 7, 2019). Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. "Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason." Chart. November 7, 2019. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. (2019). Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design. "Share of Italian Companies Dissatisfied with Their Influencer Marketing Campaigns in 2019, by Reason." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
Istituto europeo di design, Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason Statista, https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/ (last visited September 12, 2024)
Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason [Graph], Istituto europeo di design, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/939012/key-reasons-for-dissatisfaction-in-influencer-marketing-campaigns-in-italy/
