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Italy: key reasons for dissatisfaction in influencer marketing campaigns 2018

Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason

by Daniela Coppola, last edited Jun 11, 2019
Italy: key reasons for dissatisfaction in influencer marketing campaigns 2018 This statistic shows the share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by key reason. Out of all dissatisfied companies, 28 percent of them found the measurement of KPIs and results quite difficult, while 26 percent of them complained about lacking planning and strategy.
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Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason

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