Italy: click-through rate of newsletters 2018, by B2B industry

This statistic shows the click-through rate of newsletter mails in Italy in 2018, by B2B (business to business) industry. According to data provided by MailUp, retail was the sector with the highest rate of newsletter emails where users clicked on all links. Manufacturing followed with an click-through rate of seven percent.

Click-through rate of newsletters in Italy in 2018, by B2B (business to business) industry

Share of e-mails
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Source

In cooperation with
MailUp
Release date

2019

Region

Italy

Survey time period

2018

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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Statistics on "Digital marketing in Italy"

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