In Italy, as of 2020, associations and political organizations was the B2B (business-to-business) industry that reported the highest rate of newsletter emails where users clicked on all links, that is, 4.5 percent. Pharma followed with a click-through rate of 4.2 percent.
Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry
Characteristic
Share of e-mails
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MailUp. (April 23, 2021). Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. (2021). Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-through Rate of Newsletters in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp, Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/ (last visited September 12, 2024)
Click-through rate of newsletters in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018223/click-through-rate-of-newsletters-by-b2b-industry-in-italy/