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Italy: click-to-open rate of DEM e-mails 2019, by B2B industry

This statistic shows the click-to-open rate of direct-email-marketing (DEM) mails in Italy in 2019, by B2B (business-to-business) industry. According to data provided by MailUp, the manufacturing sector reported the highest rate of DEM e-mails that were clicked by users, with 13.6 percent.

Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2019, by B2B (business-to-business) industry

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Supplementary notes

Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.

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Statistics on "Digital marketing in Italy"

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