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Budget allocated for influencer marketing by Italian companies 2019

Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign

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Release date

November 2019

Region

Italy

Survey time period

August to October 2019

Number of respondents

200 respondents

Special properties

companies running influence marketing campaigns

Supplementary notes

The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level.
Furthermore, the panel was composed as follows:
Small and medium enterprises (51%)
Multinationals (39%)
Start-ups (7%) No profit organizations (3%)

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Statistics on "Digital marketing in Italy"

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