Italy: advertised posts on social network 2018, by category

This statistic shows the shares of advertised posts on social networks in Italy in 2018, by category. According to the data, 22 percent of the advertised posts were related to cosmetics or beauty products, while 13 percent of the posts with the hashtag #ad or #adv was promoting accessories. Besides, out of the overall 55 thousand posts, 98 percent of them have been published on Instagram.

Shares of advertised posts on social networks in Italy in 2018, by category

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Release date

July 2018


Worldwide, Italy

Survey time period

February 1 to June 30, 2018

Special properties

55,000 posts generated by 15,200 accounts

Supplementary notes

98 percent of the surveyed posts were published on Instagram.

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Statistics on "Influencer marketing in Italy"

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