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Italy: advertised posts on social network 2018, by category
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Italy: advertised posts on social network 2018, by category
Shares of advertised posts on social networks in Italy in 2018, by category
by Daniela Coppola,
last edited
Aug 9, 2018
This statistic shows the shares of advertised posts on social networks in Italy in 2018, by category. According to the data, 22 percent of the advertised posts were related to cosmetics or beauty products, while 13 percent of the posts with the hashtag #ad or #adv was promoting accessories. Besides, out of the overall 55 thousand posts, 98 percent of them have been published on Instagram.
Shares of advertised posts on social networks in Italy in 2018, by category
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by Daniela Coppola,
last edited
Aug 9, 2018
This statistic shows the shares of advertised posts on social networks in Italy in 2018, by category. According to the data, 22 percent of the advertised posts were related to cosmetics or beauty products, while 13 percent of the posts with the hashtag #ad or #adv was promoting accessories. Besides, out of the overall 55 thousand posts, 98 percent of them have been published on Instagram.
- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- Worldwide, Italy
- Survey time period
- February 1 to June 30, 2018
- Special properties
- 55,000 posts generated by 15,200 accounts
- Supplementary notes
- 98 percent of the surveyed posts were published on Instagram.
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- Worldwide, Italy
- Survey time period
- February 1 to June 30, 2018
- Special properties
- 55,000 posts generated by 15,200 accounts
- Supplementary notes
- 98 percent of the surveyed posts were published on Instagram.
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Statistics on "Digital marketing in Italy"
- Overview
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- On which marketing actions is your company already focusing?Italy: digital marketing actions in enterprises in 2017
- In which tools are you going to invest mostly in the next twelve months?Italy: main investment sectors of digital companies 2018, by tool
- For which of the following do you use online tools or platforms?Italy: reasons for online tools and platforms usage by companies 2018
- Which of these statements on online advertising do you agree with?Attitudes towards online advertising in Italy 2019
- Major obstacles in digital marketing development in Italy as of October 2018Italy: major obstacles in digital marketing development 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondentsItaly: major obstacles in digital marketing development 2018, by business size
- Which of the following tools were the most effective in your experience in 2016?Italy: most useful marketing tools used by companies in 2016
- E-mail marketing
The most important statistics
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)Italy: estimated newsletters market value 2018, by geographic area
- Customer reaction to direct email marketing in Italy in 2017, by categoryItaly: direct email marketing customer reaction 2017
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)Italy: newsletters opening rates depending on subject length 2018
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industryItaly: opening rate of newsletters 2018, by B2C industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018Italy: consumer behavior towards discount vouchers 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry Italy: online registration forms use to profile customers 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of companyItaly: customer reaction to e-commerce direct email marketing 2018
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by typeItaly: customer reaction to banking & finance direct email marketing 2017
- Social media marketing
The most important statistics
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)Advertising investments in Italy 2019, by channel
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by typeItaly: influence marketing among companies 2018
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Share of communication professionals monitoring media* in Italy in 2018, by typeItaly: communication professionals monitoring media 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by typeItaly: average engagement rate of Facebook posts 2017, by type
- Content marketing
The most important statistics
- Most important factors in successful campaigns of content marketing in Italy in 2018Italy: most important factors in content marketing 2018
- Which ranking factors do you think are having less relevance in Italy?Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
- Brands operating successful content marketing strategies in Italy in 2018Italy: most successful brands in content marketing 2018
- Other industry trends
The most important statistics
- Achievement of drive to web marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to web marketing strategies 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to store marketing strategies in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017Italy: share of B2C companies rewarding customer behavior in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentageItaly: customer profiling marketing strategies 2017, by percentage
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Statistics on "Digital marketing in Italy"
- Value of investments in digital market in Italy in 2017, by type (in million euros)
- On which marketing actions is your company already focusing?
- In which tools are you going to invest mostly in the next twelve months?
- For which of the following do you use online tools or platforms?
- Which of these statements on online advertising do you agree with?
- Major obstacles in digital marketing development in Italy as of October 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents
- Which of the following tools were the most effective in your experience in 2016?
- What aspects do you consider crucial to boost digital marketing of companies?
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)
- Customer reaction to direct email marketing in Italy in 2017, by category
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Average value of shopping driven by discount vouchers* in Italy in 2018, by gender of consumers
- Average monthly spending per capita after receiving discount vouchers* in Italy in 2018, by gender and geographic area (in euros)
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)
- Shares of advertised posts on social networks in Italy in 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by type
- How much are you going to invest in campaigns of influence marketing in 2019?
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Share of communication professionals monitoring media* in Italy in 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by type
- Most important factors in successful campaigns of content marketing in Italy in 2018
- Which ranking factors do you think are having less relevance in Italy?
- Brands operating successful content marketing strategies in Italy in 2018
- Achievement of drive to web marketing strategies in Italy in 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage
- Users opinions about adverts on main social media in Italy in 2018, by social medium
- Engagement per post of rising food creators on Instagram* in Italy as of 2018 (in 1,000s)
- Key figures of influencer Chiara Ferragni's presence on Instagram as of September 2019*
- Distribution of iOS mobile app advertisers on Instagram worldwide as of December 2015, by category
- Engagement per post of leading food creators on Instagram* in Italy as of 2018 (in 1,000s)
- Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers
- Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide as of December 2018
- Percentage of Instagram influencers who have inauthentic comments worldwide as of December 2018, by number of followers
- Minimum income of Instagram influencers in Sweden in 2019, by category
- Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018
- Percentage of Instagram influencers using automatic likes worldwide as of December 2018, by number of followers
- Have you taken any of the following actions based on Instagram ads?
- Share of adult population in Argentina using Instagram as of June 2017, by gender
- Distribution of Instagram users in Argentina in 2016, by age
- Do you have a page or profile on Instagram?*
- Which of the following actions have you performed on Instagram during the Milan Fashion Week 2016?
- Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Malaysia as of December 2017
- Breakdown of gross media advertising spending in the fashion and accessories sector in France in 2014, by media type
- Most common male names in Iceland in 2016
- Carbon dioxide (CO2) emissions from textile manufacturing in the United Kingdom (UK) from 1990 to 2017 (in 1,000 metric tons)
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