Italy: investments in influencer marketing campaigns among companies 2018

This statistic shows the share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. According to survey results, 45 percent of small and medium enterprises used to spend between one and ten thousand euros in influencer marketing, while 44 percent of multinationals have assigned a budget range between 10 and 50 thousand euros. Lastly, 10 percent of start-ups have run influencer marketing campaigns at zero costs.
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Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
Investments value in eurosMultinationalsSMEsStart-ups
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