Italy: investments in influencer marketing campaigns among companies 2018

This statistic shows the share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. According to survey results, 45 percent of small and medium enterprises used to spend between one and ten thousand euros in influencer marketing, while 44 percent of multinationals have assigned a budget range between 10 and 50 thousand euros. Lastly, 10 percent of start-ups have run influencer marketing campaigns at zero costs.

Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range

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Source

Release date

October 2018

Region

Italy

Survey time period

July to September 2018

Special properties

Companies running influence marketing campaigns

Supplementary notes

The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level.
Furthermore, the panel was composed as follows:
Small and medium enterprises (45 %)
Multinationals (39 %)
Consultants (8%)
Start-ups (7%)

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Statistics on "Digital marketing in Italy"

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