Italy: investments in influencer marketing campaigns among companies 2018

Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range

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Release date

October 2018



Survey time period

July to September 2018

Special properties

Companies running influence marketing campaigns

Supplementary notes

The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level.
Furthermore, the panel was composed as follows:
Small and medium enterprises (45 %)
Multinationals (39 %)
Consultants (8%)
Start-ups (7%)

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