In Italy, in 2020, assciations and political organizations was the B2C (business-to-consumer) industry that eported the highest CTR (click-through rate) of direct email marketing (DEM) mails, with 9.7 percent. It was followed by large scale distribution, with 2.8 percent.
Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Digital marketing in Italy
Overview
6
- Premium Statistic Italy: online advertising revenue 2016-2019, by format
- Premium Statistic Italy: digital marketing staff number in digital companies 2018, by type
- Premium Statistic Firms' expectations towards digital marketing partners in Italy 2019
- Premium Statistic Investment value on digital innovations among consumer goods companies in Italy 2019
- Premium Statistic Major obstacles in digital marketing development in Italy 2018-2019
- Premium Statistic Italy: crucial factors in companies digital marketing in 2017
Social media marketing
7
- Premium Statistic Share of companies using social media for brand image in Italy 2019
- Premium Statistic Italy: advertised posts on social network 2018, by category
- Premium Statistic Budget allocated for influencer marketing by Italian companies 2019
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Italy: investments in influencer marketing campaigns among companies 2018
- Premium Statistic Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019
- Premium Statistic Italy: communication professionals monitoring media 2018, by type
E-mail marketing
8
- Premium Statistic User reaction to direct e-mail marketing in Italy 2019, by type of company
- Premium Statistic Click-to-open rate of newsletters in Italy 2020, by B2C industry
- Premium Statistic Click-to-open rate of newsletters in Italy 2020, by B2B industry
- Premium Statistic Click-to-open rate of DEM e-mails 2020 in Italy, by B2C industry
- Premium Statistic Click-to-open rate of DEM e-mails in Italy 2020, by B2B industry
- Premium Statistic Click-through rate of newsletters in Italy 2020, by B2C industry
- Premium Statistic Click-through rate of newsletters in Italy 2020, by B2B industry
- Premium Statistic Click-through rate of DEM e-mails in Italy 2020, by B2C industry
Loyalty marketing
3
Further related statistics
18
- Opening rate of newsletters by industry in Italy 2020, by B2C sector
- Average opening rate of marketing e-mails in Italy 2019-2020
- Average click-through rate of marketing e-mails in Italy 2019-2020
- Opening rate of newsletters in Italy 2020, by B2B industry
- Customer reaction to direct email marketing in Italy 2019
- E-commerce direct e-mail marketing metrics in Italy 2020
- Leading e-mail providers in Italy 2018, by share of inboxes
- Number of newsletters to which people subscribed in France 2017
- Italy: customer reaction to banking & finance direct email marketing 2017
- Number of brands signed up to receive email from in the UK 2012-2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Company interest in using email marketing in Belgium 2016-2017, by market
- Companies using email marketing in Belgium 2017, by market
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Pay per click as a marketing tool among Indian hotels - by star category 2017
- Reach of digital and printed electronic store flyers Netherlands 2017-2018, by gender
- Loyalty card programs as a marketing tool among Indian hotels - by star category 2017
Further Content: You might find this interesting as well
Statistics
- Opening rate of newsletters by industry in Italy 2020, by B2C sector
- Average opening rate of marketing e-mails in Italy 2019-2020
- Average click-through rate of marketing e-mails in Italy 2019-2020
- Opening rate of newsletters in Italy 2020, by B2B industry
- Customer reaction to direct email marketing in Italy 2019
- E-commerce direct e-mail marketing metrics in Italy 2020
- Leading e-mail providers in Italy 2018, by share of inboxes
- Number of newsletters to which people subscribed in France 2017
- Italy: customer reaction to banking & finance direct email marketing 2017
- Number of brands signed up to receive email from in the UK 2012-2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Company interest in using email marketing in Belgium 2016-2017, by market
- Companies using email marketing in Belgium 2017, by market
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Pay per click as a marketing tool among Indian hotels - by star category 2017
- Reach of digital and printed electronic store flyers Netherlands 2017-2018, by gender
- Loyalty card programs as a marketing tool among Indian hotels - by star category 2017
MailUp. (April 23, 2021). Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry." Chart. April 23, 2021. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. (2021). Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry. Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Click-through Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2c (Business-to-consumer) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp, Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry Statista, https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/ (last visited February 06, 2023)
Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018212/click-through-rate-of-dem-e-mails-by-b2c-industry-in-italy/