Click-through rate of DEM e-mails in Italy 2020, by B2C industry

Published by
Michele Majidi,
Jan 6, 2023
In Italy, in 2020, assciations and political organizations was the B2C (business-to-consumer) industry that eported the highest CTR (click-through rate) of direct email marketing (DEM) mails, with 9.7 percent. It was followed by large scale distribution, with 2.8 percent.

Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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