Italy: click-through rate of DEM e-mails 2018, by B2C industry

This statistic shows the click-through rate of direct e-mail marketing (DEM) mails in Italy in 2018, by B2C (business to consumer) industry. According to data provided by MailUp, associations and political organizations reported the highest CTR.

Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2018, by B2C (business to consumer) industry

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Source

In cooperation with
MailUp
Release date

2019

Region

Italy

Survey time period

2018

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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Statistics on "Digital marketing in Italy"

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