In Italy, as of 2020, pharma was the B2B (business-to-business industry) that reported the highest share of opened newsletters clicked by users, that is 20.5 percent. It was followed by associations and political organizations, with 16.3 percent.
Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry
Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MailUp. (April 23, 2021). Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. (2021). Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-to-open Rate of Newsletter in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp, Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/ (last visited December 05, 2024)
Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/