Italy: crucial factors in companies digital marketing in 2017

This statistic displays the crucial factors in companies’ digital marketing in Italy in 2017. According to the survey results, 69.58 percent reported that culture of managers and integrated strategies were the most important factors regarding digital marketing in companies. Additionally, 49.51 percent reported that analytics tool were considered as the third most important aspect, followed by experimentation (49.19 percent) and budget (40.13).

What aspects do you consider crucial to boost digital marketing of companies?

Share of respondents
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Release date

January 2018



Survey time period


Number of respondents

309 respondents

Special properties

Digital professionals were interviewed

Supplementary notes

The original survey question was phrased by the source as follows: "Quali aspetti ritieni saranno decisivi affinchè le aziende possano sfruttare appieno il potenziale del digital marketing?".
The source does not provide any additional information about the survey.

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Statistics on "Digital marketing in Italy"

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