• China: most valuable Chinese insurance brands 2019

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According to Milward Brown's BrandZ China Top 100 ranking in 2019, the financial services brand Ping An was estimated to reach a brand value of nearly 27 billion U.S. dollars. While other major insurance companies experienced a decline in value, Ping An was able to achieve a 21 percent increase compared to the previous year. It could be the result of its new strategies to attract retail customers.

Brand value of the leading Chinese insurance brands in BrandZ China Top 100 ranking in 2019 (in million U.S. dollars)

	Brand value in million U.S. dollars
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Release date

May 2019

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Region

China

Survey time period

2019

Method of interview

Online survey

Supplementary notes

BrandZ Top 100 most valuable Chinese brands ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.