The electric vehicle company NIO was ranked in Milward Brown's BrandZ China Top 100 in 2021 for the first time with 8.6 billion U.S. dollars brand value. The rise of the newcomers indicates a market demand for online entertainment and convenience.
Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)*
Characteristic
Brand value in million U.S. dollars
Nongfu Spring (Food and Beverages)
22,016
Haitian (Food and Beverages)
15,798
Mango TV (Media and Entertainment)
8,843
NIO (Cars)
8,604
Pien Tze Huang (Healthcare)
7,270
Chow Tai Fook (Retail)
4,641
Yuanfudao (Education)
4,571
Fliggy (Travel Services)
3,766
Taikang (Insurance)
3,235
Sina Weibo (Media and Entertainment)
2,836
Zuoyebang (Education)
2,666
Ocean Engine (Business Solutions and Technology Providers)
*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.
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Kantar Millward Brown. (October 18, 2021). Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)* [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/
Kantar Millward Brown. "Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)*." Chart. October 18, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/
Kantar Millward Brown. (2021). Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/
Kantar Millward Brown. "Brand Value of The Newcomers in The Brandz China Top 100 in 2021 (in Million U.S. Dollars)*." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/
Kantar Millward Brown, Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/ (last visited November 03, 2024)
Brand value of the newcomers in the BrandZ China Top 100 in 2021 (in million U.S. dollars)* [Graph], Kantar Millward Brown, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1063218/china-brandz-top-100-new-brand-value/