Consumer familiarity with different plant-based food products Japan 2021, by gender
According to a survey conducted in 2021 by Rakuten Insight on plant-based foods in Japan, approximately 80 percent of Japanese women stated that they had tried plant-based milk, such as soy and oat milk. Over 30 percent among both genders answered that they had tried dairy substitutes like vegan ice cream or soy yoghurt.
