Reasons for choosing plant-based food products Japan 2019

According to a survey conducted by Rakuten Insight on consumer behavior in Japan in 2019, approximately 53 percent of respondents had tried plant-based food products for health reasons. Only around 12 percent stated that they tried plant-based food products because they taste better than animal-based food products.

Reasons for choosing plant-based food products over animal-based food products in Japan as of September 2019

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Source

Release date

November 2019

Region

Japan

Survey time period

September 4 to 30, 2019

Number of respondents

254 respondents

Age group

16 years and older

Special properties

consumers that have tried plant-based alternatives; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

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