Main reasons for not eating plant-based food products Japan 2019, by gender

In a survey conducted in 2019 by Rakuten Insight on consumer behavior in Japan, about 33 percent of female respondents had not tried plant-based food products because they saw no need for alternatives to animal-based products. About one quarter of both male and female respondents stated that plant-based alternatives do not taste as good as the original animal-based food.

Main reasons for not eating plant-based food products in Japan as of September 2019, by gender

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Release date

November 2019



Survey time period

September 4 to 30, 2019

Number of respondents

286 respondents

Age group

16 years and older

Special properties

consumers that have not tried plant-based alternatives;124 female and 162 male respondents; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for not eating plant-based alternatives? More than one answer is allowed."

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