Share of Canadians gift shopping on Black Friday by region 2019

As of October 2019, some 29 percent of survey respondents in the Canadian province of Quebec planned on shopping online during Black Friday. In the province of Alberta, 35 percent planned on shopping in-store during the event.

Share of consumers planning to shop on Black Friday for holiday gifts in Canada as of October 2019, by region*

OnlineIn-store
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Sources

Release date

November 2019

Region

Canada

Survey time period

October 17 to 23, 2019

Number of respondents

1,943 respondents

Age group

18 years and older

Special properties

members of Nielsen's online panel

Method of interview

Online survey

Supplementary notes

*Original survey question: "During which, if any, of the following sales events do you plan to buy holiday gifts this year?"

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