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Share of Canadians gift shopping on Black Friday by region 2020

As of October 2020, approximately two in five consumers living in Ontario, Canada, were planning to buy holiday presents online during Black Friday. About fifteen percent of consumers in the province were planning to go to physical stores that day, which is a significant decrease compared to last year. In all of Canada, just under 40 percent of people planned on shopping online during the event.

Share of consumers planning to shop on Black Friday for holiday gifts in Canada as of October 2020, by region

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Sources

Release date

November 2020

Region

Canada

Survey time period

October 1 to 6, 2020

Number of respondents

1,902 respondents

Age group

18 years and older

Special properties

members of Nielsen's online panel

Method of interview

Online survey

Supplementary notes

Original survey question: "During which, if any, of the following sales events do you plan to buy holiday gifts this year?"

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Statistics on "Holiday season shopping in Canada"

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