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Share of Canadians gift shopping on Black Friday by region 2021

Published by
D. Tighe,
Nov 18, 2022
Approximately two in five consumers living in Ontario, Canada, were planning to buy holiday presents online during 2021's Black Friday. In comparison, just under a quarter of shoppers from this province were planning to go to physical stores that day. In each of the Canadian provinces and territories analyzed, more consumers intended to buy holiday gifts online than offline on Black Friday 2021.

Share of consumers planning to shop on Black Friday for holiday gifts in Canada as of October 2021, by region

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Sources

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Release date

November 2021

Region

Canada

Survey time period

September 22 to October 12, 2021

Number of respondents

1,908 respondents

Age group

18 years and older

Special properties

respondents chosen from a general population panel planning to buy holiday gifts

Method of interview

Online survey

Supplementary notes

Original survey question: "During which, if any, of the following sales events do you plan to buy holiday gifts this year?"

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Statistics on " Holiday season shopping in Canada "

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Statistics on Holiday season shopping in Canada

Seasonal shopping behavior

8

Festive spending & overspending

8

Holiday budgeting & saving money

4

Black Friday & Cyber Monday in Canada

5

Canadian Thanksgiving

3

Further related statistics

17

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Topics

Holiday season in CanadaU.S. Christmas seasonUK Christmas shoppingHoliday season e-commerce in the United StatesBlack Friday worldwide
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