Share of Canadians gift shopping on Black Friday by region 2021

Share of consumers planning to shop on Black Friday for holiday gifts in Canada as of October 2021, by region

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Release date

November 2021



Survey time period

September 22 to October 12, 2021

Number of respondents

1,908 respondents

Age group

18 years and older

Special properties

respondents chosen from a general population panel planning to buy holiday gifts

Method of interview

Online survey

Supplementary notes

Original survey question: "During which, if any, of the following sales events do you plan to buy holiday gifts this year?"

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