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Share of U.S. consumers shopping online on Black Friday 2017, by household size
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Share of U.S. consumers shopping online on Black Friday 2017, by household size
Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by number of adults in household. During the October 2017 survey, 63 percent of respondents living in households with three adult members stated that they were likely to shop online on Black Friday.
Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
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This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by number of adults in household. During the October 2017 survey, 63 percent of respondents living in households with three adult members stated that they were likely to shop online on Black Friday.
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- Release date
- October 2017
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 554 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...? - Cyber Monday
Total survey n=1,025
Source
- Show sources information
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 554 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...? - Cyber Monday
Total survey n=1,025
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Holiday season e-commerce in the United States
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)U.S. Cyber Five online retail revenue 2018, by device
- Distribution of holiday season e-commerce revenue in the United States in 2018, by deviceShare of U.S. holiday season e-commerce spending 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)U.S. holiday shopping AOV 2018
- Online holiday shopping conversion rate in the United States in 2018, by deviceU.S. holiday season e-commerce conversion rate 2018, by device
- Online retail
The most important statistics
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2018U.S. Amazon holiday season workforce 2012-2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?Projected website usage for U.S. online holiday gift shopping 2018
- Do you plan to use social media sites to assist in your holiday shopping?U.S. usage of social media while holiday shopping 2018
- If you consulted social media for holiday gift ideas, where did you primarily look?North American shoppers holiday shopping social media inspiration as of January 2018
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018Preferred Black Friday shopping channels in key markets 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Projected share of online holiday spending in the United States 2017, by urbanity
- Black Friday: percentage of mobile orders 2013-2016
- Black Friday: online shopping expectations in the United Kingdom (UK) 2016, by age
- Time U.S. consumers spend researching holiday shopping deals 2017
- U.S. adults likely to go Black Friday shopping in 2017, by income
- U.S. adults likely to go Black Friday shopping in 2017, by gender
- U.S. adults likely to go Black Friday shopping in 2017, by region
- Black Friday: mobile device online retail traffic 2016
- U.S. adults likely to go Black Friday shopping by age group 2017
- Products consumers plan the purchase during Black Friday in the UK 2016, by type
- Black Friday: average online order value 2011-2015
- Denmark: holiday retail e-commerce sales 2012-2013
- UK: Black Friday spending & average online shopping day in November 2015, comparison
- Number of people who shopped on Black Friday weekend in the U.S. 2017, by channel
- Black Friday: average online order value in the U.S. 2018, by device
- U.S. GAFO holiday in-store shopper traffic distribution by month 2011-2013
- Planned U.S. consumer spending on holiday shopping 2011
- Italy: share of Black Friday sales 2017, by device
- Change in U.S. physical retail sales on selected holidays in spring 2013, by store type
- Christmas shopping: average spending per capita UK 2016
Studies
- Black Friday e-commerce in Brazil
- B2C E-commerce in the Netherlands
- Thanksgiving weekend shopping in the U.S.
- The 2018 Q4 Holiday Shopping Forecast
- Holiday Shopping Roundup 2018
- E-commerce in the United Kingdom (UK)
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- Online shopping events in Latin America
- The State of Online Retail Performance Q1 2017
- Black Friday Report 2014
- newegg.com – Store Analysis 2018
- Ecommerce and the Quest for Growth
- target.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
Statistics on "Holiday season e-commerce in the United States"
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)
- Distribution of holiday season e-commerce revenue in the United States in 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)
- Online holiday shopping conversion rate in the United States in 2018, by device
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of holiday season workers at Amazon in the United States from 2012 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?
- Do you plan to use social media sites to assist in your holiday shopping?
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Ways in which holiday shoppers use their smartphones or wearable devices to shop digitally in the United States as of July 2018
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by urbanity
- Share of mobile online sales on Black Friday from 2013 to 2016
- Share of individuals who expected more of their Black Friday shopping to be done online in the United Kingdom (UK) in 2016, by age group
- How much time would you say you spend researching holiday shopping deals?
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by income
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by gender
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by region
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by device
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by age group
- What type of products are you likely to purchase during Black Friday?
- Average online order value on Black Friday from 2011 to 2015 (in U.S. dollars)
- Christmas retail e-commerce sales in Denmark in 2012 and 2013 (in billion Danish DKK)
- Percentage increase of Black Friday spending in comparison to average online shopping day in November in the United Kingdom (UK) in 2015
- Number of people who shopped on Black Friday weekend in the United States in 2017, by distribution channel (in millions)
- Average online order value among online shoppers in the United States on Black Friday in 2018, by device (in U.S. dollars)
- GAFO holiday in-store shopper traffic share in the United States from 2011 to 2013, by month*
- In total, approximately how much do you plan to spend on your Holiday Shopping this coming season?
- Distribution of Black Friday sales in Italy in 2017, by device
- Change in physical retail sector sales on selected holidays in the United States in spring 2013, by store type
- Average spending on holiday shopping in the United Kingdom (UK) in 2015 and 2016 (in GBP per capita)
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