This statistic presents U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 18 percent of female respondents were planning to spend up to 50 percent of their total Black Friday budget online.
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Projected share of online Black Friday spending in the United States 2017, by gender
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Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
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This statistic presents U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 18 percent of female respondents were planning to spend up to 50 percent of their total Black Friday budget online.
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This statistic presents U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 18 percent of female respondents were planning to spend up to 50 percent of their total Black Friday budget online.
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- Release date
- October 2017
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 1,025 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: What percentage of your total Black Friday budget do you expect to spend online?
More information
- Region
- United States
- Survey time period
- October 11th to 20th, 2017
- Number of respondents
- 1,025 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: What percentage of your total Black Friday budget do you expect to spend online?
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U.S. holiday season e-commerce spending by online shopping day 2009-2017
U.S. holiday season e-commerce sales growth 2010-2018
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Holiday season e-commerce in the United States
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2017U.S. Amazon holiday season workforce 2012-2017
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016U.S. primary digital holiday gift research and purchase channels 2016
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
Popular Related Keywords
- online shopping
- Black Friday
- holiday shopping
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Black Friday: online shopping expectations in the United Kingdom (UK) 2016, by age
- UK: Black Friday spending & average online shopping day in November 2015, comparison
- Probability of U.S. consumers shopping online or in-store on Black Friday 2017
- U.S. holiday shopping webrooming penetration 2013-2014
- Projected share of online holiday spending worldwide 2015
- U.S. holiday shopping showrooming penetration 2013-2014
- Thanksgiving and Black Friday peak online shopping hours 2013-2014
- U.S. online holiday shopping consumer incentives 2017
- Projected share of mobile holiday spending worldwide 2016, by device
- Projected share of mobile holiday spending in Canada 2016, by device
- Black Friday: items purchased on impulse by U.S. consumers 2018, by gender
- Number of stores U.S. consumers plan to visit on Black Friday 2017, by community type
- Black Friday: items purchased on impulse by U.S. consumers 2018, by age group
- Black Friday: leading store types among U.S. consumers 2017, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender
- Reasons to return an online ordered article for U.S. consumers 2018
- Online purchase by category in South Korea 2017
- Lithuania: device used for online purchase 2015
- Reasons for buying a product on a smartphone in France 2013
- Leading e-commerce categories in Vietnam 2015
Studies
- Black Friday e-commerce in Brazil
- Online shopping events in Latin America
- Cross-border online shopping in Belgium
- Online shopping in Italy
- Cross-border online shopping in the Netherlands
- Thanksgiving weekend shopping in the U.S.
- B2C E-commerce in the Netherlands
- Holiday Shopping Roundup 2018
- Beauty content on social media
- Online pet care market in the U.S.
- The 2018 Q4 Holiday Shopping Forecast
- E-commerce in Canada
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- newegg.com – Store Analysis 2018
Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Share of consumers in the United States who plan to shop online or in-store on Black Friday in 2017
- Projected holiday season mobile sales revenue share in selected countries as of October 2016, by device
- Projected holiday season mobile sales revenue share in Canada as of October 2016, by device
- Why do people buy things on their smartphones?
- Most popular online shopping categories according to online shoppers in Vietnam in 2015
Premium Statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Share of individuals who expected more of their Black Friday shopping to be done online in the United Kingdom (UK) in 2016, by age group
- Percentage increase of Black Friday spending in comparison to average online shopping day in November in the United Kingdom (UK) in 2015
- How likely are you to look at items online, go to the store to see the items, and then make your purchase at the store?
- Projected holiday season share of annual online sales revenue in selected countries as of October 2015
- How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online?
- What time do you plan to begin your shopping online on Thanksgiving and Black Friday?
- What are the reasons why you will choose to shop online during this holiday season?
- Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender
- Number of stores U.S. consumers plan to visit on Black Friday 2017, by community type
- Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group
- Black Friday: leading store types among U.S. consumers in 2017, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender
- For what reasons do you return an article that you have ordered online?
- Which of these items have you bought online in the past 12 months?
- Which device did you use to make your most recent purchase?
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