The instant messaging app LINE was used by around 98 percent of people aged 20 to 29 years old in Japan as of fiscal year 2021. LINE was released to the Japanese market in 2011 and has since become Japan's leading social networking service. Compared to other social media, it is also well-received among the older age cohorts, with more than 82 percent of people in their sixties using the app.
Share of people who use LINE in Japan in fiscal year 2021, by age group
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Statistics on Social media usage in Japan
Overview
6
- Premium Statistic Number of social media users Japan 2018-2027
- Premium Statistic Social media penetration Japan 2018-2027
- Premium Statistic Social networking services penetration rate Japan 2021, by age group
- Premium Statistic Most popular social media in Japan FY 2021, based on penetration rate
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2022
- Premium Statistic Most common reasons for using networking services (SNS) in Japan 2021
Penetration rates of major services
6
- Premium Statistic LINE's penetration rate in Japan FY 2014-2021
- Premium Statistic YouTube's penetration rate in Japan FY 2014-2021
- Premium Statistic Instagram's penetration rate in Japan FY 2015-2021
- Premium Statistic Twitter's penetration rate in Japan FY 2014-2021
- Premium Statistic Facebook's penetration rate in Japan FY 2014-2021
- Premium Statistic TikTok's penetration rate in Japan FY 2018-2021
Penetration rates of major services by gender
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by gender
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by gender
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by gender
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by gender
Penetration rates of major services by age group
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by age group
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by age group
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by age group
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by age group
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by age group
Average daily usage times
6
- Premium Statistic Average social media usage time per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among men per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among women per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among men per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among women per weekend day Japan FY 2013-2021
User behavior
6
- Premium Statistic Share of people using social media as a source of information Japan FY 2021, by type
- Premium Statistic Leading social media search methods Japan 2021
- Premium Statistic Leading types of followed social media accounts Japan Q3 2022
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
Further related statistics
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- Share of active LINE users in Japan 2018, by age group
- China: leading instant messaging services 2016, by reach
- LINE Timeline penetration rate among young Japanese 2018, by occupation
- LINE: number of monthly active users 2014-2016
- Line use in Taiwan 2018, by age group
- Snowboarding participation rate South Korea 2019, by gender
- Foreign visitor participation in arts and culture leisure activities U.S. 1999-2013
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Ministry of Internal Affairs and Communications (Japan). (August 26, 2022). Share of people who use LINE in Japan in fiscal year 2021, by age group [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use LINE in Japan in fiscal year 2021, by age group." Chart. August 26, 2022. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2022). Share of people who use LINE in Japan in fiscal year 2021, by age group. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Line in Japan in Fiscal Year 2021, by Age Group." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Share of people who use LINE in Japan in fiscal year 2021, by age group Statista, https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/ (last visited March 20, 2023)
Share of people who use LINE in Japan in fiscal year 2021, by age group [Graph], Ministry of Internal Affairs and Communications (Japan), August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1077541/japan-line-penetration-rate-by-age-group/