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Instagram's penetration rate in Japan FY 2015-2021

Published by Statista Research Department, Dec 7, 2022
The social networking service Instagram was used by 48.5 percent of people in Japan as of fiscal year 2021. The penetration rate consistently increased in recent years. A breakdown by age group shows that Instagram was particularly popular among those in their teens and twenties.

Share of people who use Instagram in Japan from fiscal year 2015 to 2021

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Sources

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Release date

August 2022

Region

Japan

Survey time period

November 30 to December 6, 2021*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted from November to December 2021 as figures for fiscal year 2021. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.

Data prior to fiscal year 2020 come from previous reporting.

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Statistics on " Social media usage in Japan "

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Statistics on Social media usage in Japan

Overview

6

Penetration rates of major services

6

Penetration rates of major services by gender

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Penetration rates of major services by age group

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Average daily usage times

6

User behavior

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Further related statistics

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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