Instagram was used by more than 56 percent of people in Japan in fiscal year 2023. The penetration rate consistently increased in recent years. A breakdown by age group shows that the social networking service was particularly popular among those in their teens and twenties.
Share of people who use Instagram in Japan from fiscal year 2015 to 2023
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.
Data prior to fiscal year 2022 come from previous reporting.
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Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Share of people who use Instagram in Japan from fiscal year 2015 to 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Instagram in Japan from fiscal year 2015 to 2023." Chart. June 21, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2024). Share of people who use Instagram in Japan from fiscal year 2015 to 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Instagram in Japan from Fiscal Year 2015 to 2023." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Instagram in Japan from fiscal year 2015 to 2023 Statista, https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/ (last visited November 09, 2024)
Share of people who use Instagram in Japan from fiscal year 2015 to 2023 [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1337438/japan-instagram-penetration-rate/
