According to a survey conducted in July 2019, approximately 64 percent of respondents aged 20 to 69 years old in Japan did not want companies to use personal sources for targeted advertisements. Among those who welcomed the use of personal sources, membership information registered with the company in question was the most accepted category.
Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019
Characteristic
Share of respondents
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multiple answers possible for those who welcomed the use of personal sources
Method of interview
Online survey
Supplementary notes
Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on The Use of Personal Sources for Targeted Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/ (last visited September 01, 2024)
Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/