According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India did not try functional beverages because they were not available where they lived. This was highest among respondents between 16 and 24 years old. In addition, Indians surveyed over 55 years old did not believe the claims that functional beverages made regarding health benefits.
Reasons for not trying functional beverages in India as of November 2019, by age group
Characteristic
I did not understand their function or what they claim to do
It is more expensive than a regular soda, tea, coffee or juice
I do not believe the claims that they make regarding health benefits
The ingredients turn me off/ It is not appealing to me
I did not hear positive reviews about the beverage(s) from my friends/family/acquaintances
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Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages in India as of November 2019, by age group [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1094851/india-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for not trying functional beverages in India as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1094851/india-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. (2020). Reasons for not trying functional beverages in India as of November 2019, by age group. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1094851/india-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for Not Trying Functional Beverages in India as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094851/india-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight, Reasons for not trying functional beverages in India as of November 2019, by age group Statista, https://www.statista.com/statistics/1094851/india-reasons-for-not-trying-functional-beverages-by-age/ (last visited August 18, 2022)
