Rakuten Insight in November 2019, a majority of respondents from India knew about functional beverages through social media, vlogs or blog posts. This share was higher among younger respondents, specifically 16 to 24 year old Indians at over 25 percent.
According to a survey conducted by Awareness of non-alcoholic beverages among Indians as of November 2019, by age
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Rakuten Insight. (February 4, 2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of non-alcoholic beverages among Indians as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. (2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of Non-alcoholic Beverages among Indians as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight, Awareness of non-alcoholic beverages among Indians as of November 2019, by age Statista, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/ (last visited August 12, 2022)