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Spending on digital advertising in Norway from 2007 to 2016, with a forecast to 2018 (in million NOK)

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Digital advertising expenditure in Norway 2007-2018, by platform This statistic displays the value of digital advertising expenditure in Norway from 2007 to 2016, with a forecast to 2018. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, radio, print media or digital and online media. The spending on digital ads in Norway grew highly during the period under consideration - especially paid search advertising expenditures increased rapidly, from 349 million Norwegian kroner in 2007 to almost 2.4 billion Norwegian kroner in 2016. It was forecasted that the revenues generated by this medium will reach roughly 3.2 billion Norwegian kroner in 2018. Nevertheless, internet display still was and will be the most valuable digital advertising medium in Norway - companies spent more than 3.9 billion Norwegian kroner on it in 2016.
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Internet displaySearch (paid)Mobile
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Description Source More information
This statistic displays the value of digital advertising expenditure in Norway from 2007 to 2016, with a forecast to 2018. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, radio, print media or digital and online media. The spending on digital ads in Norway grew highly during the period under consideration - especially paid search advertising expenditures increased rapidly, from 349 million Norwegian kroner in 2007 to almost 2.4 billion Norwegian kroner in 2016. It was forecasted that the revenues generated by this medium will reach roughly 3.2 billion Norwegian kroner in 2018. Nevertheless, internet display still was and will be the most valuable digital advertising medium in Norway - companies spent more than 3.9 billion Norwegian kroner on it in 2016.
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Release date
December 2017
Region
Norway
Survey time period
2007 to 2016
Supplementary notes
* Forecast.

The figures have been taken from several publications.

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