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Spending on digital advertising in Norway from 2007 to 2015, with a forecast to 2017 (in million NOK)

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Digital advertising expenditure in Norway 2007-2017, by platform This statistic displays the value of digital advertising expenditure in Norway from 2007 to 2015, with a forecast to 2017. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, radio, print media or digital and online media. The spending on digital ads in Norway grew highly during the period under consideration - especially paid search advertising expenditures increased rapidly, from 349 million Norwegian kroner in 2007 to almost 2 billion Norwegian kroner in 2015. It was forecasted that the revenues generated by this medium will even reach roughly 2.84 billion Norwegian kroner in 2017. Nevertheless, internet display still was and will be the most valuable digital advertising medium in Norway - companies spent more than 3.8 billion Norwegian kroner on it in 2015. As of 2017, the total advertising expenditures in Norway amounted to approximately 19.7 billion Norwegian kroner.
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Internet displaySearch (paid)Mobile
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Internet displaySearch (paid)Mobile
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Description Source More information
This statistic displays the value of digital advertising expenditure in Norway from 2007 to 2015, with a forecast to 2017. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, radio, print media or digital and online media. The spending on digital ads in Norway grew highly during the period under consideration - especially paid search advertising expenditures increased rapidly, from 349 million Norwegian kroner in 2007 to almost 2 billion Norwegian kroner in 2015. It was forecasted that the revenues generated by this medium will even reach roughly 2.84 billion Norwegian kroner in 2017. Nevertheless, internet display still was and will be the most valuable digital advertising medium in Norway - companies spent more than 3.8 billion Norwegian kroner on it in 2015. As of 2017, the total advertising expenditures in Norway amounted to approximately 19.7 billion Norwegian kroner.
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Release date
December 2016
Region
Norway
Survey time period
2007 to 2015
Supplementary notes
* forecast.

Mobile advertising data for years previous to 2012 published earlier by the source.

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