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Latin America: information sources trusted for product discovery 2019

Published by Statista Research Department, Jan 7, 2021
During a 2019 survey, 50 percent of responding consumers from Colombia and Mexico stated they trusted Google most when they discovered new products or companies. Second most trusted information sources was family and friends with 47 percent, followed by YouTube with 46 percent.

Sources of information trusted during new product/company discovery in Colombia and Mexico in 2019

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Sources

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Release date

April 2019

Region

Colombia, Mexico

Survey time period

Q1 2019

Number of respondents

2,764*

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 2,764 respondents from the following countries: Colombia, France, Germany, Mexico, Spain, the United Kingdom, and the United States. The report does not provide a separate number for any of the countries. The source stated that the "sample was balanced by age and gender and representative of an employed adult online population."
Original question: "What sources of information do you trust most when you discover a new product or company"

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