During a 2019 survey, 72 percent of responding parents of children aged three to 13 from Mexico stated that advertising was the reason why their child picked a specific brand or product. The second most important reason given was cartoons or celebrities presented on the packaging.
Reasons why children selected a particular product or brand in Mexico in 2019
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Asociación Nacional de Avisadores (Chile). (August 15, 2019). Reasons why children selected a particular product or brand in Mexico in 2019 [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/1064516/reason-brand-product-selection-children-mexico/
Asociación Nacional de Avisadores (Chile). "Reasons why children selected a particular product or brand in Mexico in 2019." Chart. August 15, 2019. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/1064516/reason-brand-product-selection-children-mexico/
Asociación Nacional de Avisadores (Chile). (2019). Reasons why children selected a particular product or brand in Mexico in 2019. Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/1064516/reason-brand-product-selection-children-mexico/
Asociación Nacional de Avisadores (Chile). "Reasons Why Children Selected a Particular Product or Brand in Mexico in 2019." Statista, Statista Inc., 15 Aug 2019, https://www.statista.com/statistics/1064516/reason-brand-product-selection-children-mexico/
Asociación Nacional de Avisadores (Chile), Reasons why children selected a particular product or brand in Mexico in 2019 Statista, https://www.statista.com/statistics/1064516/reason-brand-product-selection-children-mexico/ (last visited July 11, 2020)
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