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Mexico: reasons why children select a product 2019

Published by Statista Research Department, Jan 7, 2021
During a 2019 survey, 72 percent of responding parents of children aged three to 13 from Mexico stated that advertising was the reason why their child picked a specific brand or product. The second most important reason given was cartoons or celebrities presented on the packaging.

Reasons why children selected a particular product or brand in Mexico in 2019

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Sources

Release date

August 2019

Region

Mexico

Survey time period

November 2018 to January 2019

Number of respondents

608 respondents

Special properties

among mothers and fathers of children aged 3 to 13

Method of interview

Online survey

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Topics

Advertising industry in MexicoSocial media usage in MexicoFintech in MexicoE-commerce in MexicoInternet usage in Mexico
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