Latin America: marketing channels preferred by consumers 2019

Published by
Julia Faria,
Jan 6, 2023
During a 2019 survey, 65 percent of responding consumers from Colombia and Mexico stated they visited a brand's website if they wanted to engage with and learn more about it. Second most popular method was watching videos produced by the brand with 55 percent, followed by liking it on Facebook with 43 percent.

Digital marketing channels used by consumers to engage with and learn more about brands in Colombia and Mexico in 2019

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Release date

April 2019

Region

Colombia, Mexico

Survey time period

Q1 2019

Number of respondents

2,764*

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 3,010 respondents from the following countries: Colombia, France, Germany, Mexico, Spain, the United Kingdom, and the United States. The report does not provide a separate number for any of the countries. The source stated that the "sample was balanced by age and gender and representative of an employed adult online population."
Original question: "If you like a certain band, how do you prefer to engage with and learn more about them?"

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