Poland: New products bought online due to the COVID-19 pandemic 2020

In 2020, the most popular new types of products purchased online since the COVID-19 outbreak in Poland were clothing and footwear, cosmetics (including haircare and skincare), and pharmacy articles, respecitvely.

What new types of products have you purchased online since the coronavirus (COVID-19) outbreak began (compared with normal conditions)?

Characteristic	Share of respondents
Clothing and footwear	26%
Cosmetics, haircare and skincare	19%
Pharmacy articles	19%
Home electronics	14%
Books and audiobooks	12%
Home furnishings	11%
Children's items	11%
Car accessories	10%
Tools	10%
Dietary supplements	10%
Groceries	10%
Sporting goods	9%
Toys	9%
Building materials and garden products	8%
Movies	5%
Newspapers and magazines	4%
Wine and alcohol-related beverages	3%
CDs	3%
Other products	1%
Don't know	4%
Have not bought new products	26%

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Release date

April 2021

More information

Region

Poland

Survey time period

2020

Number of respondents

1,000 per country*

Age group

15-79 years old

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one.

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