Leading marketplaces in Poland 2019

In 2019, Allegro was the favorite marketplace for nearly 90 percent of online shoppers in Poland, followed by Zalando and the Chinese Alibaba/Aliexpress. Only 16 percent of respondents indicated Amazon as the most popular marketplace in Poland in 2019.

Most popular marketplaces in Poland in 2019

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Source

Release date

April 2020

Region

Poland

Survey time period

2019

Number of respondents

1,000 per country*

Age group

15-79 years old

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one

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Statistics on "E-commerce in Poland"

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