In 2020, Allegro was the favorite marketplace for 90 percent of online shoppers in Poland, followed by Zalando and the Chinese Alibaba/Aliexpress. Only 15 percent of respondents indicated Amazon as the most popular marketplace in Poland in 2020.
* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one