In 2019, Allegro was the favorite marketplace for nearly 90 percent of online shoppers in Poland, followed by Zalando and the Chinese Alibaba/Aliexpress. Only 16 percent of respondents indicated Amazon as the most popular marketplace in Poland in 2019.
* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one
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PostNord. (April 29, 2020). Most popular marketplaces in Poland in 2019 [Graph]. In Statista. Retrieved July 14, 2020, from https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/
PostNord. "Most popular marketplaces in Poland in 2019." Chart. April 29, 2020. Statista. Accessed July 14, 2020. https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/
PostNord. (2020). Most popular marketplaces in Poland in 2019. Statista. Statista Inc.. Accessed: July 14, 2020. https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/
PostNord. "Most Popular Marketplaces in Poland in 2019." Statista, Statista Inc., 29 Apr 2020, https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/
PostNord, Most popular marketplaces in Poland in 2019 Statista, https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/ (last visited July 14, 2020)