share of revenue generated from digital advertising in the UK. Instagram in particular is expected to see a larger growth leading up to 2021, with a forecasted revenue share of 9.4 percent, nearly double that of its 4.9 percent in 2018.
Cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) dropped below 1.5 U.S. dollars in March and April 2020, as the coronavirus pandemic started to impact the advertising industry. Since May, the cost per thousand impressions has increased again, climbing consistently from week 44 to reach 5.53 U.S. dollars in week 48, the highest recorded figure since the first lockdown. After Google, both Facebook and Instagram command the second and third largest Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January 2020 to February 2021 (in U.S. dollars)
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Gupta Media. (February 17, 2021). Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January 2020 to February 2021 (in U.S. dollars) [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. "Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January 2020 to February 2021 (in U.S. dollars)." Chart. February 17, 2021. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. (2021). Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January 2020 to February 2021 (in U.S. dollars). Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. "Value of Facebook and Instagram Cpm (Cost-per-mille) Every Week in The United Kingdom from January 2020 to February 2021 (in U.S. Dollars)." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media, Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January 2020 to February 2021 (in U.S. dollars) Statista, https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/ (last visited August 10, 2022)