Cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) dropped below 1.5 U.S. dollars in March and April 2020, as the coronavirus pandemic started to impact the advertising industry. Since May, the cost per thousand impressions has increased again, although not to the same levels as pre-coronavirus outbreak.
Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020
(in U.S. dollars)
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Gupta Media. (August 17, 2020). Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. "Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020 (in U.S. dollars)." Chart. August 17, 2020. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. (2020). Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media. "Value of Facebook and Instagram Cpm (Cost-per-mille) Every Week in The United Kingdom from January to August 2020 (in U.S. Dollars)." Statista, Statista Inc., 17 Aug 2020, https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/
Gupta Media, Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1114986/facebook-cost-per-mille-uk/ (last visited September 26, 2020)
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