Facebook and Instagram CPM (cost-per-mille) in the UK 2020

Cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) dropped below 1.5 U.S. dollars in March and April 2020, as the coronavirus pandemic started to impact the advertising industry. Since May, the cost per thousand impressions has increased again, although not to the same levels as pre-coronavirus outbreak.

Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from January to August 2020

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Source

Release date

August 2020

Region

United Kingdom

Survey time period

January to August 2020

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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