Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease

As of March 2020, the most unpopular topic on Instagram in the United States were "hotels" and "vape". Based on the average daily decrease dynamics on Instagram influencer accounts, hotel and vape-related media both had 58 percent average daily decreases. Jewelry and watches were the second-most unpopular topic, with 29 percent average daily decrease. In contrast, the shoes topic had only 24 percent average daily decrease. Increased social media usage was a result of the coronavirus pandemic, which resulted in stay-home orders being put in place in the country. As of March 2020, the most unpopular influencer curated topics on Instagram in the United States were vape and hotels, based on the average daily decrease of followers on Instagram influencer accounts with this content focus. Jewelry and watches was the second-most unpopular topic, with 29 percent average daily decrease in followers. At the same time, the shoes-focused accounts saw their follower numbers decline by 24 percent.